It is easy to get carried away with all of your summer shopping. With so many tempting flip-flops, insane beach bags and hats available you kind of desperately need. Making a decision can be extremely difficult. We have done the ground work for you and fallen in love with Brandnative
. The pom pom trend has quickly made a comeback on runways and high street shops, I have had to recently invest in a few pom pom pieces myself.
If you are all about bright, fun, and colourful pops these are for you. Having statement pieces in the summer is a trend that is never going to disappear.
For Claudia, launching Brandnative in September 2013 was the realisation of her childhood dream.She first saw the brightly coloured handwoven bags being made by the Latin American women of the Guajira Peninsula (which borders Colombia and Venezuela) when she was 18.
Claudia, who is rarely seen without wearing one of the vibrantly coloured handbags across her body, remembers:
“I was doing my A-levels and we went on a school trip. At that time the mochila bags very fashionable so we went to see the ladies. I absolutely loved the bags and watching the women at work.”
The entrepreneur, who is originally from Medellin, has a long history of working in fashion and retail. She studied fashion design and business in college in Colombia and worked as a children’s clothes saleswoman before she moved to the UK in 1998 to study English. Setting up her own accessories brand seemed like the next natural step so five years ago Claudia went back to Colombia to talk to the Wayuu tribe.
Claudia Bell is a woman on a mission. Despite only launching her first accessories business Brandnative
three years ago, she has already taken the fashion world by storm.Featured in clothing bible Vogue
in May, she single-handedly runs her company while juggling the busy demands of a young family. But it is working with the indigenous Wayuu tribeswomen from her home country of Colombia to sell their unique hand crocheted “mochila” bags that makes it all worthwhile.
“The women are so inspiring, beautiful and humble. They are the leaders of the community as it’s a matriarchal society,”
says Claudia, who lives in Islip, Oxford, with husband Paul, 47, and children Annie, 14, Matthew, 12 and Emily, nine. “They work so hard to look after their families and yet they never complain and always have a big smile on their faces. I find that so inspiring.
“When I’m feeling stressed out I tell myself to be grateful for how much I have and approach the world in the same philosophical way as they do.”